CORPORATE SOCIAL RESPONSIBILITY

CSR is a new conception of the company, its management and its corporate values. The future of the Enterprise does not only lie in productivity, quality or revenues, but also in corporate social responsibility, understood as the commitment to behave ethically and contribute to the economic development, by improving the quality of life of its workers and the society at large.

CSR has become a strategic challenge and a tool to deliver value, a product and service differentiator that, when linked to social projects, enhances the social image of the brand and its acceptance by consumers. Multiple initiatives targeted to generating social confidence from the entrepreneurial point of view fall under the RSC label and adorn as a sign of excellence the management of organizations.

The idea of reputational leadership is superseding the classical notion of leadership based on size and stock value that has remained unquestioned to date. A leading company does not anymore need to be that having the biggest size or the highest stock value. One of the major concerns nowadays among CEOs and Presidents of companies is: reputation, compliance with the commitments undertaken before employees, stockholders, quality of the work place, etc.