Social Media are a privilege channel to keep in mind when designing the communication plan of a company. Any organization has to deal not only marketing their products or services, but the conversation between people about them. Allow customers to join us in the creation, distribution, marketing and support of products / services through social networking is what creates value in the market on a Brand.
If we give our customers this control, we will win more because they can also sell our product with comments. Facebook, Twitter, Linkedin, etc, are some of the channels to consider in our communication plans. A communication plan should include the following:
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Social Media strategy
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Study online presence
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Social network profiles
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Management and monitoring online reputation
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Community Management
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Blogging
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Content curator
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Relationships with bloggers
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Videomarketing
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Web analytics
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