PUBLIC RELATIONS

Public Relations help you to sell
Public Relations have become the key brand creation and positioning tool to build the credentials necessary to boost your credibility. We can undoubtedly assert that marketing has already entered the Public Relations age. The focus nowadays should not be targeted to closed events, but to the trends of the market and what those attending the events have come to expect. Achieving high-touch Public Relations events requires surprise, freshness, originality... In some cases, the focus is not placed anymore in the product, but in brand experiences, in creating strong emotional links with the clients; in other cases, knowledge is provided through training, a value of mounting relevance for every professional interested in his or her personal development; in addition to learning, people is looking for events that promote networking, i.e., useful business contacts, while getting them closer to our brand.

EVENT TYPES AND TRENDS:

• • Conventions/Conferences
• • Private Fairs
• • Events for Partners
• • Open Doors days
• • Cosmetics presentations
• • Health Care presentations
• • Fashion show
• • Design and production of stands for trade fairs
• • Kick-offs

• • Sport Tournaments
• • Awards
• • Opening of new stores
• • Sponsoring
• • Laying foundation stones
• • Inauguration of Buildings and Facilities
• • Product presentations
• • Private Trips for VIPs

• • Corporate Celebrations
• • Company anniversaries
• • Sport Events
• • Musical performances
• • Tastings: wine, cheese, ham, coffee, tea.
• • Incentive Travels
• • Team building
• • Sales Plans Animation

• • Training Events
• • Dinner with a high-level speaker for top executives
• • Management Committee Meeting